1970-Vivienne Westwood and her partner, Malcolm McLaren, open the shop Let It Rock at 430 Kings Road, Chelsea in London as a showcase for their ideas.
-hippy movement was in full swing and Rock 'n' Roll
1972-its name changed to Too Fast to Live, Too Young To Die reflecting a shift of interest to rockers and black urban culture.
-leather clothing adorned with zips and chains, tee shirts emblazoned with slogans and pornographic images as well as zoot suits worn by Black Americans in the Fifties.
1974-The shop name is changed to Sex and sells rubber S&M clothing, ripped clothes and tee-shirts with pornographic text and images. Vivienne Westwood designs clothes for the band the New York Dolls
1976-Sex Pistols-punk style
-renamed Seditonaries.
-represented the culmination
-Zips, rips, chains, bondage, porn and slogans
1981-Pirate' collection-first runway show(OLYMPIC)
-renamed World's End
-asymmetric tee-shirts, petti-drawers, pirate shirts and breeches in rich brocades and ikat fabric.
-The collection is about gold and treasure, adventure and exploration.
1982-Nostalgia of Mud' collection
1983-'Witches' collection
-ethnic inspirations and geometrical cuts.
1985-declares her love for feminine power
-small waist instead of the shoulders by drawing attention to the hips with a short swinging crinoline, the 'criniscule', or puffball skirt(mini crini1)
1987-'Harris Tweed' collection (inspired by the look of the Queen-Elizabeth II)
-the antagonistic jibe at the establishment is gone to give way to a more embracing parody of that most English of ladies.
-Princess line coats and jackets in Harris Tweed and velvet are worn with fine knitwear twin-sets and an 18th Century corset
-rocking horse platform shoes
1989-John Fairchild, President of Fairchild Publications and Editor of the fashion bible Women's Wear Daily, rates Vivienne Westwood in his book 'Chic Savages' one of the six best designers in the world, the only woman amongst them.
1990-'Portrait' collection-chose each fabric as a painter would select elements of a dress for a portrait.
1991-show 'Cut, Slash & Pull' and 'Dressing Up' collections.
1992-made Honorary Senior Fellow at the Royal College of Art, London.
1993-designs her own tartan-called MacAndreas after her husband, Andreas Kronthaler.
1994-'Vive la Cocotte'-combines and re-works the ideas which have defined her last five collections.
1998-launches her first scent 'Boudoir', developed in conjuction with the world-famous 'nose', Martin Gras of Dragoco.
1999-first US flagship store opens in New York
2000-presents 'Summertime' and 'Winter' collections.
2001-presents 'Exploration' and 'Wild Beauty' collections.
2002-presents ‘Nymphs' and 'Anglophilia' collections.
